Motivational Maps Explaining the why!
Capability and metrics don't guarantee results - motivation does! Motivated people perform. Unmotivated people stall, regardless of talent.
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What drives performance in your business?

Skills and systems matter, but motivation is what turns capability into results. When people are energised by their work, performance follows. When motivation drops, even talented teams underdeliver.

Motivational Maps® is an ISO 17065 accredited diagnostic tool, to show you what motivates your people and how to channel that energy toward business outcomes.

Why it matters

In growing businesses, every person counts. You can’t afford passengers or quiet quitters. Motivation is what converts competence into commitment and box-ticking into breakthrough performance. And unlike engagement, it’s measurable and actionable.

Individual Insight

Each individual gets a confidential report showing:

  • top motivators and current motivation levels
  • what gives energy, and what drains it

Team and organisational insight

Linking individual results shows:

  • Which motivators are dominant in the team
  • Where disconnection or resistance is hiding
  • How aligned people are with your mission

ACHEIVEMENT

  • Builder: Driven by financial rewards, tangible results, and material success.
  • Director: Motivated by autonomy, control, and the ability to influence decisions.

Star: Energised by recognition, visibility, and being acknowledged for their contributions.

RELATIONSHIP

  • Friend: Thrives on connection, teamwork, and a strong sense of belonging.
  • Defender: Values security, stability, and predictable structures that provide certainty.

Spirit: Fueled by purpose, meaningful work, and alignment with personal values.

GROWTH

  • Searcher: Seeks personal growth, development opportunities, and deeper meaning in work.
  • Creator: Inspired by innovation, creativity, and solving problems in new ways.

Expert: Driven by mastery, expertise, and becoming the best at what they do.

Real results: recruitment firm case study A Charity with a 30 employee headcount was missing fundraising targets despite having a passionate team.

The Problem

Fundraisers with ‘Spirit’ and ‘Searcher’ motivators felt conflicted using aggressive sales tactics that clashed with their values – they wanted meaningful impact, not just donation numbers.

Operations staff with ‘Defender’ and ‘Expert’ motivators struggled with chaos and constantly shifting priorities instead of the structure and competence they valued.

The Fix

  • Shifted fundraising from hard sell to impact storytelling 
  • Created reports showing how work connected to change
  • Implemented systems giving operations team predictability and clarity
  • Developed specialist roles for deep expertise
  • Gave ‘Star’ motivators public facing ambassador roles

Results

  • 37% increase in motivation
  • 29% increase in donations
  • 44% improvement in volunteer retention
  • 23% reduction in staff turnover

Motivation is the gap between potential and performance